Worksheet # 6

STRATEGIC PLANNING:

Any company designs strategic plans to achieve it objectives and goals set, this plan can be short, medium and long term, depending on the extent and magnitude of the company.

It is also important to note that the company should be determined with accuracy and care is the mission that govern the company, the mission is essential, as this represents the operational functions is going to run on the market and is going to deliver to consumer.

VISION

It refers to what the company wants to create, the future image of the organization.

The vision is created by the person responsible for leading the company and who has to assess and include in their analysis many of the aspirations of the agents that make up the organization, both internal and external.

The vision describes the future situation that you want to have the company, the purpose of the vision is to guide, monitor and encourage the organization as a whole to achieve a desirable state of the organization.

MISSION

The mission is the need to satisfy customers achieve, offering products and services.

Mission is the business that is dedicated to the organization, covering needs with its products and services, the market where the company develops and public image of the company or organization.



VALUES

The values of the company are the most important pillars of any organization. With them, actually defines itself, because the values of an organization are the values of its members, and especially of their leaders.
The values are those ethical judgments about real or imagined situations to which we are more inclined by their degree of personal and social utility.

• Importance of values in a company

 The values are very important for a company because they are major driving forces of how we do our job.
 Allows positioning an entrepreneurial culture.

 They set standards for decision making.
 Ceilings suggest compliance targets.
 Promote a shift in thinking.
 Avoid the failures in the implementation of strategies within the company.
 We achieve a low employee turnover.
 To avoid conflicts among staff.
 With them members of the company to adapt more easily.
 Success is achieved in the process of continuous improvement.



OBJECTIVES

The objectives of a company points to a common goal, to maximize performance in all areas of the image, it ranked, forming a network for the whole or benefits for which it was established (its essence).

The strategy adopted by a company based on its objectives is reasonably achievable.

 Features of the objectives:

The objectives must be clear and specific so that members of the organization fully understand where the company wants to go and what is expected of them, and thus will guide the objectives and motivation. The goals must be real, since deterred unattainable goals, and objectives would serve not easy to achieve mobilization efforts.

Goals should be measurable in order to appreciate what the difference is perfect to cover and you have to do to fill that gap.

SWOT

The Swot is a strategic analysis tool, to analyze internal and external elements of programs and projects. The swot be used are the strengths, opportunities should be seized, weaknesses and threats should be removed should be released.